A perfect post or tweet? No, but slow down just a bit!

» Posted by on Sep 10, 2012 in Digital Photography | 0 comments

How to look more professional? Spelling, grammar, context, redundancy, organization, alignment, design. The list goes on. ‘Oh, but what a pain,’ you say! I just want everyone to see what I just made – or hear right now what I have to say!

There was a day when during job hunting you sent out resumes on paper, not an electronic PDF file. If you went to the trouble to print it, you were having it done on a high quality paper and it looked professional. It could get expensive. The one thing you didn’t want was a typo, or something missing or for your words to not make any sense. Electronic PDF’s can have the same issue, but at least you aren’t going to the same expense of printing it. LinkedIn? You can go in and edit your profile at any time.

I follow many blogs and posts and other photographers/artists on Twitter, etc. One thing I’m noticing lately are little things that are missed and typos galore. I love social media and the power it has to help get things done, (and quickly) advertise a business, coordinate events and connect people. When you are using those mediums for your business, take the time to slow down and do it right. There’s nothing worse than posting something everywhere (multiple places like FB, Twitter,  your blog) and you look back and you’ve misspelled something or what you typed has a double meaning if read differently. People start commenting, liking, sharing and then your messy work is out there, over and over again. If you can’t edit it, the only option would be to delete and repost, (losing your list of likes/comments) or just leave it as is to be liked and shared over and over.

For example, in a post of  a link to some photos I took, I commented there were hundreds of people at the event. However, the way I worded it, it sounded like I was going to be posting hundreds of photos from the event. Ouch, it was more like 6 photos so that’s a big let down for someone who wanted to be browsing photos for the next 4 hours!

I guess it’s the former journalist and graphic designer in me, but the “posting something” everywhere and once it’s liked and commented on and you can’t edit your typo is the equivalent of a printed piece. The exact reason I love publishing online in electronic format, you can change it. You can’t change it if your post can’t be edited, only deleted.

I know it’s hard to type perfectly on your phones and tablets and laptops, but take the time to proofread and reread. I even have a few colleagues that go to the trouble of apologizing before it even happens – their standard electronic signature on emails, etc., says ‘please excuse any typos, I’m typing on my ipad.” Haha, if it’s that bad, wait and use something else!

So again, take the time to proofread before you hit enter/send/post/tweet. If you are doing it as the voice of your business, you’ll look more professional in the end and show that you care about the quality of your work. Showing that you care about the quality of your own work promoting your business, in turn, relays to existing and potential clients that you will care about the quality of work you do for them.

Jumpin’ off my soapbox now… ;-)